2013 - Page 108 of 146 - Shapiro, Washburn & Sharp

New Study Finds Digital Billboards Another Distraction to Drivers

What happened: A new study has concluded that digital billboards often take a driver’s eyes off the road for more than two seconds, which could contribute to accidents. The Swedish study was recently published in the journal Traffic Injury Prevention. Researchers say the billboards are brighter, are visible from further away, and show changing advertisements,…

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